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Front cover of Dad Magazine with articles about stereotypical dad issues, in full color with retro typography and imagery.

DAD MAGAZINE

America’s #1 Magazine for “Pop” Culture

Patient

  • Quirk Books

Treatment

  • Design
  • Illustration
  • Content creation
  • Additional text

Diagnosis

Dad Magazine is a humorous parody of traditional men’s magazines, reimagined as if written exclusively for dads. The publication playfully explores stereotypical dad behaviors, interests, and quirks, serving up comedic takes on topics like grilling mastery, lawn care, dad jokes, classic dad fashion (think socks and sandals), and more! With deadpan articles, satirical ads, and campy visuals, it’s a playful and affectionate celebration of dad culture in all its quirky glory. This “issue” is conceived as the magazine’s redesign for its 100th anniversary issue. In addition to providing the design and art direction, we contributed content creation and copywriting for many of the ads and articles.

•  9 x 11  • 128 pages, perfect-bound paperback  •  2-color interior with full color insert in the center  •  the colors in the first half are black and, then black and green in the second  •  printed on ivory paper stock

Additional photography by Michael Reali  •  Additional illustration by Patrick Faricy, Lars Leetaru, Scotty Reifsnyder, Mike Rogalski

Accolades

  • Print’s Regional Design Annual 2017
Three copies of Dad Magazine resting in a peg board rack, as if we’re in dad’s workshop. Pile of four copies of Dad Magazine with their back covers facing up, showing a dad riding a mower and subtitled, The first magazine written exclusively for dads, by dads!
Interior spread of the magazine with two full page advertisements for pseudo Dad brand jeans and a cologne ironically called Patriarch.
Black and white spread featuring advertisements for oil, a slingshot, and golf lessons, surrounding highlight on the cover model and a note about the anniversary redesign.
Dad magazine credits and table of contents spread. Dad Magazine Letters from our readers section opposite Dad of the Month section, filled with puns, jokes, and dad oriented advertisements.
Dark grey, cream, and orange infographic spread titled, The Informed Father, with various trivia facts and jokes.
Magazine left page titled, Ask a Dad, with reader questions and responses from Norm in Colorado, opposite page of advertisements for handyman resources.
Dad Magazine interior spread with black and white ads for golf carts, fishing supplies, and baseball cards, opposite plaid orange section opener for sports and fitness.
Dark grey, cream, and orange spread titled, Lately every sport has been ruined, with article about how each sport was better, back in my day.
Dad magazine spread in the sports section featuring a dark grey, cream, and orange infographic of a tackle box guide, with images and chart.
Left hand page titled Your Best Hunting Weekend Itinerary, opposite full page image of a family walking along a mountain lake edge with beautiful landscape behind.
Spread in Dad Magazine, titled How good is the sun? With large illustration in the center and text running in the left and right side columns. Spread advertising other issues, including Dad Magazine for kids, Matronly Monthly, Weird Uncles review, and Great Grandad Magazine.
Left page in cream and grey on orange showing a humorous infographic of heart health risks, opposite page titled Father Figure, with infographic of how to attain a Dad body.
Dad Magazine spread with black and white ads for food appliances, opposite plaid orange section opener for food and drink with large t bone steak image.
Spread in Dad Magazine, titled What is the spice of life? With left page arguing that variety is the spice of life, and the right side arguing for salt. Left hand page titled My first grill, a personal story, opposite full page illustration of someone grilling sausages from inside the shower.
Dad magazine spread for how to make beer in your basement, with full page photo of homemade beers, each labeled with beer themed dad jokes.
Spread from Dad magazine titled the only 5 recipes you need to know, including a meat and cheese plate, grilled steak, baked beans, spaghetti, and chicken. Continuation of recipe interstitial, with full page photo of steak, beer, and rolls on the left and photo of baked beans on red gingham table cloth, right. Continuation of recipe interstitial, with full page photo of a plate of spaghetti, left, opposite photo of chicken and salad, right.
Dad Magazine spread with full page ad for Dad brand jeans, opposite plaid blue section opener for fashion and grooming with comb and shaving cream image. Spread from Dad Magazine titled, Talk to your son about growing a beard, with full page photo of a beared dad with ironically young son.
Magazine spread titled, A Hairy Situation, with 4 hair dos and don’ts and 6 facial hair ideas.
Dad Magazine Fashion Guide called Dad Rags, introduced on left page with subsection for handyman fashion, Hard at Work, on the right. Continuation of Fashion Guide interstitial, showing four photos of dads in robes, socks, and undergarments for the Round the House section.
Continuation of Fashion Guide interstitial, Hard at work, buttoned up, with large photo of dads in office attire against backdrop of an office.
Continuation of Fashion Guide interstitial, showing the Hardly Workin’ section with 3 photos of dads in vacation garb, ready to golf, bike, and get some sun. Continuation of Fashion Guide interstitial, showing Great Outdoors winter Wonderland section, with a large photo of dads in various winter gear.
Continuation of Fashion Guide interstitial, focussed on the great outdoors rugged terrain section, showing dads in their plaid and hiking boots.
Photo collage spread called Bits and Pieces, with various practical and funny accessories to add to an outfit, like glasses, work gloves, ties, and hats.
Dad Magazine spread with full page ad for Dad brand jeans, opposite plaid yellow section opener for featured articles.
Callout article celebrating 100 years of Dad Magazine, with the very first magazine cover pictured on the right page. 39 various covers from Dad Magazine over the years, all created for this pseudo anniversary, labelled and captioned with their respective dates and prices.
April 1916 Fathers Discussion Monthly cover, left, October 1926 fathers Monthly cover, right.
June 1927 Fathers Monthly cover, left, December 1929 Fathers Monthly cover, right.
September 1930 Dad Magazine cover, left, May 1933 Dad Magazine cover, right.
December 1936 Dad Magazine cover, left, October 1938 Dad Magazine cover, right.
November 1939 Dad Magazine cover, left, October 1941 Dad Magazine cover, right.
October 1942 Dad Magazine cover, left, February 1945 Dad magazine cover, right.
July 1946 Dad Magazine cover, left, May 1949 Dad magazine cover, right.
December 1950 Dad Magazine cover, left, May 1951 Dad magazine cover, right.
August 1953 Dad Magazine cover, left, September 1954 Dad magazine cover, right.
November 1955 Dad Magazine cover, left, November 1959 Dad magazine cover, right.
November 1960 Dad Magazine cover, left, May 1964 Dad magazine cover, right.
November 1967 special discount Dad Magazine cover, left, November 1967 Dad magazine cover, right.
November 1972 Dad Magazine cover, left, September 1975 Dad magazine cover, right.
February 1976 Dad Magazine cover, left, February 1978 Dad magazine cover, right.
May 1981 Dad Magazine cover, left, June 1987 Dad magazine cover, right.
August 1988 Dad Magazine cover, left, March 1989 Dad magazine cover, right.
July 1991 Dad Magazine cover, left, May 1996 Dad magazine cover, right.
November 1999 Dad Magazine cover, left, January 2000 Dad magazine cover, right.
March 2002 Dad Magazine cover, left, August 2006 Dad magazine cover, right.
July 2010 Dad Magazine cover, left, December 2014 Dad magazine cover, right.
Featured article titled, Profiles in Dad courage, Hero Dad Gets Quiet Time, the story of one man who waded through the chaos to read the damn paper in piece.
Grey, cream, and green magazine spread titled Lack of Vision, with title and photograph stylized to be blurry to mimic bad vision. Dad Magazine featured article on the dad book club, recommending the book Father of Danger, the latest in Dad Fiction, with full page illustration on the left.
Dad Magazine spread with ads for vests, sleeping bags, chemicals, and quarters, opposite plaid green section opener for home and life with pliers image atop.
Magazine spread titled, Whats going on in your neighbor’s yard?, with full page retro illustration of neighbor grooming topiaries on the left.
Cream, grey, and green spread with how to article for packing a car trunk, with photo collage infographic. Large green infographic map of reader’s favorite road trips in the United States, ranging from cross country to regional. Left hand page titled Rear View Danglers, with guide to air fresheners, opposite page about Car Maintenance and why you should never go to the mechanic.
Green, grey, and cream magazine pages discussing how old school technology still beats out modern upgrades. Page called, Show your love through stock tips, opposite green colorized collage of children, atop of stock chart.
Magazine spread titled, A Dad-tastic future today, the latest in dad innovations, with six dad themed inventions diagramed on green grid paper.
Dad Magazine spread with ads for binoculars, mugs, books, and paper shredder, opposite a plaid green opener for the section called Just for Fun. Dad Magazine spread with ads for local political history book and insurance, opposite a plaid green opener for the section called Money and Work, with image of wallet atop.
Spread focussed on movies, with article called One Man’s search to remember, left, and Great Dad Moments in Movie history, right.
Left hand page with quiz for what completely random thing should you be surprisingly knowledgeable about?, opposite horoscopes just for dads, right. Dad Magazine articles continued, with ads for dad tours, glue guns, and extra fiber granola running down left and right hand columns.
Final spread of Dad Magazine, advertising the easy reader guide and next month’s edition, opposite full page ad for Dad brand clothes.
Back To The Top / Return to Design

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