THE 2 AM PRINCIPLE
Discover the Science of Adventure
Patient
ReganArts
Treatment
- Design
- Illustration
Diagnosis
Adventures don’t happen by accident. Author Jon Levy used to be a self-described nerd. Now, he runs with the bulls in Pamplona, faces actor Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he make the leap? It’s all thanks to a breakthrough four-step process for crafting the perfect adventure—starting with assembling the right team, choosing the right mission, and taking the right risks. Filled with stories from Levy’s own daring exploits, this guide shows you exactly how it’s done. The cover features a die-cut design and a spin-wheel highlighting some of the thrilling adventures from the book.
• 6 x 9 • die-cut cover with spin wheel • neon orange edge staining • 288 pages, 2-color (navy and neon orange) paperback book
Art direction by Richard Ljoenes
Accolades
- Communication Arts Typography Annual 8, 2018
- New York Book Show 2017; 1st place; General Trade, Quality Paperback
The chapter openers are set up like the back of the spin wheel, each focusing on one aspect of E.P.I.C. (Establish, Push boundaries, Increase, Continue).
