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THE 2 AM PRINCIPLE

Discover the Science of Adventure

Patient

ReganArts

Treatment

  • Design
  • Illustration

Diagnosis

Adventures don’t happen by accident. Author Jon Levy used to be a self-described nerd. Now, he runs with the bulls in Pamplona, faces actor Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he make the leap? It’s all thanks to a breakthrough four-step process for crafting the perfect adventure—starting with assembling the right team, choosing the right mission, and taking the right risks. Filled with stories from Levy’s own daring exploits, this guide shows you exactly how it’s done. The cover features a die-cut design and a spin-wheel highlighting some of the thrilling adventures from the book.

•  6 x 9  •  die-cut cover with spin wheel  •  neon orange edge staining  •  288 pages, 2-color (navy and neon orange) paperback book

Art direction by Richard Ljoenes

Accolades

  • Communication Arts Typography Annual 8, 2018
  • New York Book Show 2017; 1st place; General Trade, Quality Paperback
Open book with sans serif text warning readers that adventures can be risky and reiterating that all the stories inside are true.
Open book with chapter one opener reading , Get your estate in order, you might not be coming back.
Typographic spread with quote saying, nothing good happens after 2 AM, except for the most epic experiences of your life.
Stage 1 section opener titled, Establish, with a punchy, modern design mimicking the covers wheel.
(above and below)

The chapter openers are set up like the back of the spin wheel, each focusing on one aspect of E.P.I.C. (Establish, Push boundaries, Increase, Continue).

Stage 2 section opener titled, Push Boundaries, with a punchy, modern design mimicking the covers wheel. Stage 3 section opener titled, Increase, with a punchy, modern design mimicking the covers wheel. Stage 4 section opener titled, Continue, with a punchy, modern design mimicking the covers wheel.
The first pages of stage 1 chapter 2 which details the importance of assembling a strong group for adventuring.
Graphic illustrating the open distance scale, which asserts that the farther someone is from home, the more likely they are to connect with strangers. Book spread with sub sections about standing out for the right reasons and accepting the consequences of an adventure.
Graphic diagram titled BLUEPRINT OF THE SPOTTED PIG, which illustrates the associated story being told.
Opening pages of stage 1 chapter 5, which focuses on the constraints that can impact an adventure.
Graphic illustration of THE POWER BAR, used to show how bartenders are viewed as powerful and to be careful when pursuing them.
Open book with step by step written instructions for sabering a champagne bottle and full page infographic to help visualize.
Spread explaining the RATE and EPIC principles and how they apply to adventure taking, printed in a bright orange, dark teal, and white.
Back To The Top / Return to Design

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