MADNESS in CROWDS:
The Teeming Mind of Harrison Cady
Patient
- Beehive Books
Treatment
- Design
- Production direction
- Curated the art organization with the authors and publisher
Diagnosis
Madness in Crowds: The Teeming Mind of Harrison Cady is a commemorative monograph collecting early 20th century illustrator Harrison Cady’s lifetime of work. The king of cute creatures, contraptions, and crowd scenes, Cady’s work includes biting political commentary for “Time” magazine and joyously chaotic covers for “Boys’ Life” and “The Country Gentleman.”
• 10 x 14 • silver foil stamping and embossing on slipcase and book cover • removable magnifier embedded in slipcase • custom shaped tip-on for the book cover • silver printed bookplate and endpapers • 176 pages, 4-color hardcover book
Accolades
- Art Director’s Club Awards 2020, Gold Cube
- Communication Arts Typography Annual 11, 2021
- Eisner Award 2020 nominee, Best Publication Design
A removable magnifier is embedded in the die-cut window on the slipcase, and a whimsical illustration is revealed in the window when you remove the book from the slip.
Silver foil and debossing effects are used judiciously on both the front and the back of the slipcase as well as the book cover.
Metallic silver ink was used for the bookplate and the endpapers for a rich, luxurious effect.
Rather than simply being a novelty, the magnifier allows the reader to discover all the nuances and intricacies of Cady’s artwork as well as get up close and personal with the delicate caption typography.
Cady illustrated a serialized story titled The Happychaps, which was ran in St. Nicholas magazine in the early 1900s. A to-scale replica booklet reprinting the first four chapters is tipped-in, complete with custom typography we designed for the cover.
The magnifier is particularly useful to help enjoy the galleries of Cady’s preciously tiny comic panels, as they are reproduced at actual size.
