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Book cover with image of a still ocean and white typography reading, Oceana, Our Endangered Oceans and What We Can Do To Save Them, by Ted Danson and Michael D’Orso.

OCEANA:

Our Endangered Oceans and What We Can Do to Save Them

Patient

  • Rodale Books

Treatment

  • Design
  • Infographics

Diagnosis

Ocean activist Ted Danson’s book Oceana is part coffee table photo book and part activist / current affairs book which describes the impending crisis affecting our oceans and offers solutions as to how we can avert them by providing specific courses of action you can take to help.

•  7 x 9 hardback  •  356 pages  •  4-color  •  embossing and spot gloss varnish on jacket

Realistic infographic illustrations by Don Foley

Accolades

  • AIGA’s 50 Books / 50 Covers 2011
  • AIGA’s Philadelphia Design Awards 2013, Judges Choice (Patrick Coyne)
  • Print’s Regional Design Annual
Full book jacket for Oceana by Ted Danson laid flat, with minimalist, scientific graphic design.
(above)

The jacket’s understated photo of the ocean feels both somber and beautiful. The spine hints at the information graphics contained inside by showing how much our oceans have risen over the years, and how much more they may rise in the future.

Preface spread with clean typography describing a dream that Ted Danson had as a kid, inspiring his passion for conservation, with childhood photo of him on the beach.
(above)

The chapter openers depict the various problems our oceans face, but they imply hope for the future by having the color tones of the photos transition from a grim gray in the early chapters to an optimistic blue by the last chapter.

Pages titled Out of Sight, out of Mind, with text column on the left side of an illustrated infographic breaking down land versus water coverage on earth’s surface.
Full spread photograph of ocean with a smoking boat on fire, with text and timeline of offshore drilling regulations overlaid. Large black and white photograph of a pelican covered in oil, right, with text column to the left and yellow graphic titled minor mishaps overlaid.
Left hand page showing grid of photos from after the Deepwater Horizon oil spill in Louisiana, opposite page discussing various ocean disasters across the world.
Full bleed black and white closeup photograph of pelican covered in oil, with white type reading, out of sight out of mind, overlaid in center.
(above)

Prominent ocean activist heroes are highlighted throughout the book.

Two page photo of blue colorized ice caps melting in Svalbard, with caption to the left.
Left hand page featuring a photo grid of coral reefs, opposite text page discussing the disappearance of these reefs.
Interstitial spread titled The Chemistry of Ocean Acidification, with an infographic explaining how carbon dioxide from the atmosphere is absorbed into the ocean.
(above and below)

Eye-catching infographics were developed to accurately relay complex concepts and information.

Infographic spread on the orange roughy fish, including an illustration and visual and written information about its habitat, nomenclature, life span, et cetera. Infographic spread about Trawling, the process of fishing nets being dragged across the ocean floor, cutting through everything in its path.
Infographic spread showing the seafood supply chain process across continents, with each step labelled along the route. Illustrated infographic explaining how a third of all catch end up being used for fish meal and fish oil, with a pie chart breaking down the percentages.
Infographic spread titled The Mariana Trench, the deepest part of the world’s oceans, with other tall things being used as references to show just how deep the water is there.
Large photo of an ocean animal in dark water, with a quote reading, to the fishing industry the only feature that matters is the creatures marketability.
Infographic spread titled bycatch, a global problem, with colorful charts showing how much catch is discarded and wasted.
Two page black and white image of a man carrying a dolphin’s head over his shoulder, with the caption, each year millions of fish and marine animals are victims of bycatch.
(above and below)

We wanted to create a beautiful and hopeful book, but we didn’t want to gloss over or diffuse the gravity of the situation. Though not always pleasant to look at, images can resonate in a way that words can’t.

Large colorized photo of a dead shark on the ocean floor, left, opposite text discussing the problematic history of killing and harvesting sharks to eat.
Interior spread of Oceana by Ted Danson with text discussing the importance of forage fish, with two small infographics of salmon and tuna above.
(above and below)

Important facts jump out at the reader as they flip through the book so they can quickly absorb information or find a point of interest to investigate. Marginal factoid graphics and pull quotes highlight critical data.

Interior book spread talking about the giants of the sea, marlin, swordfish, bluefin tuna, king mackerel, and sharks, with photos running along bottom edge. Spread from Oceana by Ted Danson with details of commercial fishing and the 1992 collapse, with a chart showing the global catch number visually, right.
Full page photo of newspaper with a headline about the Deepwater Horizon oil spill in the Gulf of Mexico, opposite text page discussing the tragedy. Colorized photo of oil spill in water with details about the United States impact on the global seas.
Spread with information about offshore drilling rigs and their routine contamination of waters, with several photos demonstrating these impacts.
(above)

Each chapter ends with a call to action listing what you can do to help.