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Closed hardcover book with weathered paper edges and vintage typography reading The Modern Lover, A Playbook for Suitors, Spouses, and Ringless Carousers. Closed hardcover book with weathered canvas material and vintage typography reading The Modern Gentleman, A Guide to Essential Manners, Savvy, and Vice.

The MODERN GENTLEMAN / The MODERN LOVER

Patient

  • Ten Speed Press

Treatment

  • Design
  • Collage Illustration
  • Infographics

Diagnosis

The Modern Gentleman is a sourcebook of etiquette and mischief for the 21st-century male. It’s companion, The Modern Lover, offers sage advice and savoir-faire for bachelors, spouses and fathers. Charts, cocktail recipes and retro-art add panache and a touch of understated humor to the pages.

• Gentleman: 360 pages, hardbound • Lover: 324 pages, perfect-bound • Both: 5 1/8 x 7 1/8, 4-color covers, 2-color interiors

Accolades

  • Communication Arts Design Annual 44
  • Communication Arts Design Annual 46
  • Print‘s Regional Design Annual 2003
  • Print‘s Regional Design Annual 2005
Two copies of Modern Lover, one closed and one opened and showing the patterned endpaper opposite title page.
Opening page for part one, the evolved bachelor, with vintage photo collage of a man in a robe talking on a chorded phone, in cream and bright red on maroon.
Book spread discussing one night stands, presented like scientific findings with a chart and theory of evolution.
Spread of The Modern Lover with information on aphrodisiacs and the Kama Sutra.
The Modern Lover book designed to look old school and classic, with humorous information about dating when it comes to web slinging. Book designed to look old school and classic, with humorous information about giving and receiving oral pleasure, and blurb about quickies. Classic looking book giving sex advice, with colorized photos and red and black typography on cream paper. Interior spread from The Modern Lover, discussing the sexy six and ethics of infidelity. Pages from The Modern Lover with details of how to prepare for baby making as the dad, with colorized photos of a box of cigarettes and cocktail. Classic looking book with information on what to do with your baby and its mother in the first 100 days after birth. Spread from The Modern Lover with section titled On Time Departures and testy timetable in red.
Pages from The Modern Lover in a section called Romantic Fare, detailing the role of food in dating, especially cheese plates and wine. Chart in The Modern Lover explaining different types of male and female lovers and who goes best with whom.
Opening page for part two, the transitional man, with vintage photo collage of a man and woman shooting a bow and arrow, in cream and bright red on maroon.
Part two chapter one table of contents, left, with text describing the complexities and importance of compatibility, right.
Various spectrums of personality traits and characteristics that are involved in compatibility with a romantic partner, including integrity, spirituality, and temperament.
Pages from The Modern Lover with instructions and a diagram showing how to saber a wine bottle.
Opening page for part three, the stalwart husband, with vintage photo collage of a man and woman mowing a lawn, in cream and bright red on maroon.
Interior spread with a diagram titled, Phases of the We Cycle, with descriptions of each phase of a relationship. Book pages with a typographic chart of cleanup items around the house, how long they take, and how to do each task before your sweetie gets home.
Listed guide for what wines to have stocked in the cellar, with visual representations in the form of wine bottle icons.
Opening page for part four, the polished spouse, with vintage photo collage of a man carrying a child on his shoulders, in cream and bright red on maroon.
The Modern Lover chapter 8 opener and table of contents, with information about Modern Anniversaries and holidays on the right. Two copies of The Modern Gentleman, one closed and one opened and showing the diamond patterned endpaper opposite full title page.
Opening page for part one the gregarious gentleman, with retro illustration of man standing on city block, in cream and black on bright red.
Spread from part one chapter one, discussing being out on the town for a date, left, and appropriate flask-manship, right.
Chart of better and better nots of flask-manship, left, with advice on photography, right, all printed in black and bright red on cream paper. Part one chapter four of The Modern Gentleman, with advice on soothsaying.
Pages from The Modern Gentleman discussing fashion advice for first meetings and how those choices can characterize a person permanently.
Spread from The Modern Gentleman book with text chart describing various sexual kinks and fetishes.
Selection from chapter six, Domesticity, discussing long kept momentos and the scales in which they should be measured before putting on display in shared home. Circular chart called the bile barometer, with 10 sections describing anger broken out, ranging from cold shoulder to nuclear breakdown.
Opening page for part four, the wayfaring gentleman, with retro illustration of man sitting on a seat in a plane, in cream and black on bright red.
Back To The Top / Return to Design

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